The Mad Empire understood...

...if ‘A man’s home is his castle’, then the garden is his sanctuary.
Xteria was born and is a brand that exudes style, class, sophistication
and a lot of warmth; reflecting the Xteria client.

Xteria came to The Mad Empire to create a beautiful brand and create a business that was as new as a seedling.

As well as undertaking a naming and brand strategy, Xteria needed to look luxurious and well established.

Mary, mary, quite contrary
How does your garden grow?
What we did
  • Marketing Strategy
  • Naming Strategy
  • Brand and Logo
  • Campaign Strategy and Creative
  • Marketing Collateral
  • Photography
  • Website & Digital
  • Media Strategy
  • Media Buying and Management
  • Signage & Outdoor
The immediate response
to the Xteria brand

Four major landscaping projects immediately undertaken in the first two months of launch.

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