‘We work hard…and play much harder’ said the doctors and nurses of Ramsay Health Care, Australia’s largest Private Hospital provider.

The best in the health care business asked the best in the marketing business, The Mad Empire to attract…well…the best in the business! ‘Work and Play, The Ramsay Way” is the employer brand created for Ramsay Victoria to attract the brightest stars of Health Care across Victoria, and the country.

It’s a big promise to make, so it was met with a big brand strategy and execution with billboards, trams, print and digital media hitting the streets to discover who was up for the challenge.