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...have experienced life’s challenges too early. For those kids who have had to put a childhood play and adventure aside to deal with loss and grief, Lionheart’s is there to catch their fall with counselling and support.
The brand was created to give hope; to give comfort and support to a challenging and unexpected time in a child’s life.
- Marketing Strategy
- Naming Strategy
- Brand and Logo
- Campaign Strategy and Creative
- Marketing Collateral
- Print Design and Management
The warm and loving characters of Lionheart, along with the counsellors, were created to become ‘friends’ to the kids of Lionheart and to walk with them through a dark tunnel and out into a brighter future.