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They said...”Don’t bore us with the typical boring nursing ads…we’re a whole lot more fun than that.” We traded the typical nursing props and stethoscopes, clip boards and cups of tea for true Hollywood glamour and made nurses the stars they truly are.
So the Mad Empire rose to the occasion with a campaign that would surely capture the imagination of its audience. We channelled the past romance of nursing and the fun and glamour of film and TV to create a recruitment campaign that had an instant response.
- Marketing Strategy
- Campaign Creative and Design
- Media Buying and Management
- Photography and Art Direction
- Digital and Social Media
- Website Design and Build